Just outside Deauville, in the middle of nature, is an inspiring place called BO Magasin. Founded in 2021 by Marie, Juliette, and Tony, this family concept store is located inside an old warehouse surrounded by donkeys and ponies who keep the customers company. You’ll find a selection of furniture, lighting, and decorative objects, with a preference for French brands. Maison de Vacances is one of the highlights: “It’s a brand we particularly love for its quality, its history, and our connection to it,” says Marie Reyns, who has been in the world of décor for over 25 years. BO Magasin stands out for Nous chez Vous, a free service that allows customers to test furniture and objects at home before purchasing. “You pick it out in the store, we install it for you at home, and if it doesn’t suit, we take it back,” Marie explains. Much more than a store, BO Magasin is a place of meetings, discoveries, and togetherness, where décor is shared and experienced beyond its walls.