Live | Fashion
Alchimi
Ten years and ten locations. The multibrand Alchimi, born in Deauville in 2013, offers streetwear and sneakers for the entire family. Success was a given; they have since inaugurated 9 other boutiques, from Le Havre to Cabourg and Caen. To celebrate, Thomas and Clara have renovated the flagship shop which they refer to as their “baby.” As for the name, “We called it Alchimi because we outfit men, women and children alike.” Their most requested brands include Nike, The North Face, Patagonia and Faguo for men, and American Vintage, Hugge, Newtone and Pyrenex for women. Alchimi is very active on Instagram: “the heartbeat of our clientele remains young men and women.” Expect to see new items this winter with the arrival of more brands.
35 rue Oliffe 14800 DEAUVILLE
